2x Gold, 1x Silver, 1x Bronze at the DMA Awards 2025
Cannes Lions 2025 Shortlist // 2 x Drum Awards 2025 Shortlist

I had free school meals as kids. Some of my family still do. So I know what businesses think about people like me - and it’s not that good. The EY Foundation is a charity on a mission to change that by helping FSM kids get the same job opportunities as kids who are better off. Stats show us lot perform 17% better in the workplace. Why? Because we’ve never had anything handed to us on a plate.

But this film isn’t a story of pity. This is our raw celebration of a ‘Hard Working Class’.

Case Study Film for Cannes

90 sec version