The Coca-Cola Company
Team Spirit

Coca-Cola has refreshed the world since 1886. But today, it sells alcohol in a can. A massive commercial opportunity, but an even bigger reputational risk because selling alcohol comes with some hefty rules. Our job was to make Coca-Cola’s internal teams care about the rules even though most of them either didn’t understand them or think they mattered. So we turned a boring policy document into a global, behaviour change campaign called Team Spirit. We presented it to CEO, James Quincy, and he loved it.