Benfield Motors
Diddly-squat
Benfield Motors were offering 'no interest' on used cars for the first time. So we gave
them diddly-squat and removed all the interesting things from their usual TV spots - like
cars, people and music. We removed the lifestyle photography and chatty headlines from
their usual press ads. And we asked the VO to sound disinterested for radio - all whilst
sticking to brand guidelines of course.
Did it work?
9 out of 10 dealerships exceeded sales targets with over two thirds achieving 120%. One dealership got close to 300% resulting in Benfield Motor Group's best ever weekend of sales. All because we did nowt.
We did zilch on radio
Absolutely diddly-squat
